Top 5 Personalization Apps Performance in Bulgaria, Q1 2025

In the first quarter of 2025, the personalization app market in Bulgaria saw varied performance among the top contenders. Here's a detailed look at the trends for the leading apps based on data from Sensor Tower.

Zedge™ Wallpapers & Ringtones experienced fluctuations in its weekly revenue, peaking at $342 in mid-January before declining to $182 by the end of March. Downloads followed a downward trend from 6K in early January to approximately 2.9K at the quarter's close. Active users also decreased from 52.7K in early January to around 29.5K.

The Neon Love Theme maintained a steady download rate, beginning at 3.3K and ending at roughly 1.8K. Active users started at 3.2K, with a slight decrease to about 2.5K by the end of March.

Find Phone Anti-theft No Touch saw a resurgence in downloads towards the end of the quarter, rising from a low of 267 in late February to 3.8K in the last week of March. Active users increased from 4.6K in late February to nearly 9K by the end of the quarter.

WidgetKit-OS18 Themes & Icons had a modest revenue increase, reaching $26 by the end of March. Downloads were consistent, with a slight uptick to 1.4K in the final week. Active users grew from 846 in late December to over 2.2K by March's end.

Lastly, Find My Phone By Clap, Whistle displayed a declining trend in downloads, starting at 3.7K in early January and dropping to 695 by March's conclusion. Active users saw a decrease from 1.6K to 714 over the same period.

For more detailed insights into the performance of these apps, visit Sensor Tower's comprehensive analytics platform.